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In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising.
It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development.
Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business.
Inside, you'll discover:
- 17 critical components of a mortgage website that produces loans and referrals
- 15 key elements that make for a high-converting mortgage landing page
- Secrets the billion dollar mortgage lead generators use to convert clicks into leads
- How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising
- Ways to better brand YOU as the preferred mortgage professional in your local market
- Strategies for creating consistent leads through social media and retargeting campaigns
- Techniques for using real estate marketing to drive 5X more purchase leads
- A complete game plan for getting more business from producing Realtors
- Everything you need to know about search engine marketing for mortgage loans
- Proven scripts to open up doors and generate more referral business
- How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI
- Methods for streamlining and finessing advertising efforts so they work for you 24/7
- Sales Rank: #401923 in Books
- Published on: 2016-09-20
- Original language: English
- Dimensions: 9.00" h x .74" w x 6.00" l,
- Binding: Paperback
- 326 pages
About the Author
Andrew Pawlak is a passionate idea guy, and more importantly, he’s an executor. As an entrepreneur with over 12 years of sales and digital marketing experience, Andrew has been a pioneer in conversion optimization for mortgage and real estate marketing since starting in the industry in 2004. He has co-founded 2 successful internet startups in the mortgage and real estate space, including leadPops, Inc., where he’s the CEO. Andrew has consulted thousands of independent loan officers, real estate agents, and insurance agents, as well as c-level executives at publicly traded companies in the mortgage and real estate industries. Technology Andrew has developed has generated over $250,000,000 in sales commissions for clients nationwide. Today, he and his team offer training, consulting, and lead generation technology to loan officers, Realtors, and insurance agents all over the country, with over $2M in leads running through their systems each month.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Best Mortgage Marketing book on the market!
By G. Tanner
Andrew Pawlak knocked it out of the park with this one. Often times "marketing" books are full of fluff and have no real world applications. This book takes you from A to Z and back again. I have been in the mortgage business for many years, I have read countless books, invested in many tools, and this book and Andrew's system beats them all. I can personally say that I have not only generated 100s of leads from using what he teaches but I have closed countless loans from those leads. If you are looking for a way to increase your mortgage business, read this book!
1 of 1 people found the following review helpful.
Valuable Read
By Matt Coles
There is tremendous value in this book - the laid out plan for success is right there in front of you. All you need to do is put Andrew's plan into motion - take action. The information is practical and logical. Even the suggestions on certain "Call To Action" can be implemented within seconds of reading. I've read this book cover to cover twice now - each time, I'm picking up a new piece of advice on how to improve my daily business. Every mortgage broker that wants to see growth in their 2017 business should be reading this book.
0 of 0 people found the following review helpful.
the conversion ideas and tools are awesome and results are substantial
By Susan Mullins
I bought this book with the intention that I would find out a couple of new things but I not only did that but I found out some things that I was doing wrong. My marketing results have substantially improved with a new website design and creating and driving traffic there. Also, the conversion ideas and tools are awesome and results are substantial. I'm also sharing some of the information with my realtor partners and helping them build their business which in turn is helping to build my business. I would HIGHLY recommend this book to anyone in my industry and the good thing is most of the information can transfer to any industry.
Bill Burnett
President
Virginia Assn. of Mortgage Brokers
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